Now that summer is almost upon us, my inbox is exploding with the press releases of the newest summer collections. One of them caught my eye immediately... the Primark Summer 2015 collection! Since the nearest store is about an hour drive away from here, I don't go shopping there very often; which I always regret, because I see tons of cute Primark stuff on other blogs. That's why I'm thrilled to say that a Primark store will open in Hasselt, close to my home town, very soon!
Anyway, it's time to go back to the main topic of this blogpost. Primark's summer collection is divided into two themes: Desert Dreamer (imagine a bohemian girl living in the 70s) and Ibiza Surf (aka the cutest beach wear I have seen in a long time and very Ibiza proof indeed). Fringe, lace, colorful prints... Primark had some themes in mind and went for them 100%. For the moment, there's nothing I can do other than crossing my fingers and hoping that the store in Hasselt will open soon and that I will be able to score my favorite items. Or I might have to plan a trip to Liège after all.
I thought it would be fun to share my favorite images and looks of the collection on the blog; it's always fun to discover (and hopefully score) a wish listed item or to get inspired for this summer, isn't it? My favorite items is the brick red dress in the picture above, the white lace see through dress, the black fringed skirt and top and the gorgeous playsuit with lace 'wings'. Love!
© Images: Primark Press Office