Beauty // M.A.C. Liptensity Lipsticks

Meet M.A.C.'s new lipstick line called Liptensity, created in collaboration with Maureen Seaberg. While M.A.C. usually makes an appeal to celebrities to work with them, they now asked a tetrachromat to help them out. Not sure what I'm talking about? Don't worry, I wasn't either at first. 

A tetrachromat is someone with "the genetic ability to see up to 100 million hues imperceptible to the average naked eye" -- in other words: someone who sees 100 times more colors than the average person. With the help of Maureen Seaberg and the High-Frequency Tetrachromatic Pigments technology , M.A.C. was able to create a lipstick line of 24 unseen, intense colors. 

Someone told me that they have a matte finish - insert angel voices singing - so I can already predict surviving on water and bread after being able to make it to the M.A.C. store again. To see all shades and their names, click below.

Do let us know which one is your favorite! 

INFO & DETAILS:

The M.A.C. Liptensity collection is now available online and hits stores in October.

They sell for € 25 each.

© All images by UPR/M.A.C.

* Life's Blood - Bright berry red
* Gumball - Creamy blush pink
* Dionysus - Deep plum 
* Lobster - Burnt orange 


* Doe - Creamy neutral brown
* Eros - Warm hot pink 
* Blue Beat - Deep dark blue 
* Burnt Violet - Dark plum 


* Cordovan - Deep rose red
* Claret Cast - Mid-tone magenta
* Galaxy Grey - Light bluish grey 
* Driftwood - Soft lilac beige


* Ambrosial - Bright plum pink 
* Postmodern - Amped coral pink 
* Marsala - Deep magenta pink 
* Stallion - Deep black


* Mulling Spices - Burgundy brown-red
* Smoked Almond - Bright rose brown 
* Hellebore - Vibrant mid-tone purple
* Habenero - Vibrant orange-red


* Toast And Butter - Peachy cinnamon
* Medium Rare - Creamy soft pink 
* Double Fudge - Intense dark brown 
* Fireworks - Vivid, bright red