A slightly different beauty post for today... Every now and then, people (and especially the male species, including my dad) ask me why I don't write about subjects that boys / men would like. I'm guessing the fact that I'm a woman might have something to do with it. But when AXE sent me a beauty box filled with goodies for my boyfriend, I thought I'd give it another try. They started a new campaign with a powerful message I strongly believe in. Curious to find out what it is? Just keep on reading!
AXE started the Find Your Magic campaign to get rid of the traditional macho man and to focus on each man individually. According to them (and I find it true myself as well), each man has something to be proud of, whether it's the brains, the eyes, a hobby or another personal asset. Study has shown that 'only' 20 % of the women fall for the stereotypic macho and that other women prefer a man who is confident and isn't afraid to show his strong points -- which doesn't necessarily needs to be a six-pack. AXE wants to trigger men to be proud of everything that makes them so special as an individual. So, to cut things short: confidence really is the key, boys and men! Go on and find that magic.
AXE created a new range of beauty products, giving men the tools to develop their own personal style to the fullest. The new range is based on three different styles: Urban, Adrenaline and Signature. Each style contains a anti-transpirant deodorant, a daily fragrance, a shower gel and hair products. I will show you my boyfriend's box and also focus on the other styles, right after the jump.
Ladies: show your boyfriend, husband, best male friend, father, brother ... that you love him just the way we are and spread this powerful message. Single boys and men: stick to your beliefs and who you are; women dig that whizz.
AXE started the Find Your Magic campaign to get rid of the traditional macho man and to focus on each man individually. According to them (and I find it true myself as well), each man has something to be proud of, whether it's the brains, the eyes, a hobby or another personal asset. Study has shown that 'only' 20 % of the women fall for the stereotypic macho and that other women prefer a man who is confident and isn't afraid to show his strong points -- which doesn't necessarily needs to be a six-pack. AXE wants to trigger men to be proud of everything that makes them so special as an individual. So, to cut things short: confidence really is the key, boys and men! Go on and find that magic.
AXE created a new range of beauty products, giving men the tools to develop their own personal style to the fullest. The new range is based on three different styles: Urban, Adrenaline and Signature. Each style contains a anti-transpirant deodorant, a daily fragrance, a shower gel and hair products. I will show you my boyfriend's box and also focus on the other styles, right after the jump.
Ladies: show your boyfriend, husband, best male friend, father, brother ... that you love him just the way we are and spread this powerful message. Single boys and men: stick to your beliefs and who you are; women dig that whizz.
